A Performance Culture creates environments where businesses and employees thrive.

  • “In today’s fast paced world of business, executives are asked to focus on many things at once. Go to market, product, innovation, operations, debt management, etc. In his first book, Leadership Is Not Enough, Dr Chitwood reminds us that nothing can be accomplished without the willing and active participation of an organization’s greatest asset….people. How we lead our employees will be the biggest predictor of our short- and long-term success. His model for accomplishing this (TRAC) is approachable and transformational. This book is a must read for all who lead within an organization looking to thrive into the future.”

    John Heywood, Vice President Sales, Mayo Clinic Laboratories

  • “It does not matter what industry you are in, what dept you work, what job you do, or what management or staff level you are, use the TRAC model of training, recognition, accountability, and communication. You will improve your company’s, team’s, and individual performance. Best yet – you will build the culture that everyone wants to join.”

    Tricia Holliday, CRO, People Leader and Strategy Executive 

  • "Leadership is Not Enough tells you how to unlock the potential of your organization with a roadmap to success. The book provides a clear, actionable guide to building a high-performance culture through training, recognition, accountability, and communication. A must-read for any team ready to thrive."

    James Lezzer, Vice President Strategic Partnerships, Liv Tech

  • "I'm always on the lookout for leadership books that offer real, actionable insights, and "Leadership is Not Enough" by Dr. James Chitwood hits the mark. It supports my philosophy that success is all about the team. What resonated most with me was how down-to-earth and ego-free this book is. Dr. Chitwood shares practical lessons with a genuine passion for helping others build high-performing, collaborative teams. If you're a leader who wants to inspire and empower your team, this is a swift must-read!"

    Erika Penner, Wellem Company

Cultural change efforts often focus on the social systems of the organization: the people. The challenge with this effort is the reality that organizational leadership turns over an average of every 2-5 years. Any change effort focused on the people has a short shelf-life.

PCE focuses on the formal systems of the organization, creating cultural change at the operational level. Thus, it creates an environment that does not require the leader to drive performance, as the tactical operations and the spirit of the people are engaged to pursue the organizational objectives.